<iframe src="//www.googletagmanager.com/ns.html?id=GTM-PD29XS" height="0" width="0" style="display:none;visibility:hidden">

The CAR Group, which stands for The Conant Auto Retail Group, is the parent company of norm reeves superstores


The CAR Group didn’t have any consumer-facing messaging, and not all their rooftops embodied the Norm Reeves brand messaging.


We renamed all their dealerships under the Norm Reeves umbrella, including dealerships in Southern California, Florida, and Texas markets to create a consistent brand that emphasized their unique selling propositions (USPs) and resonated with consumers.

Want to know the results?

Complete the form on this page and click “Download Now” to receive the full case study.