Case Study:
Resetting the Standard on Strategy 

REACHING THE RIGHT AUDIENCES ON THE RIGHT PLATFORMS

Challenge:

Eliminate wasted ad dollars by defining the critical sales areas and audiences while building an efficient, high-frequency campaign around Activated Zoned Cable, Connected TV, and Connected Audio.

Solution:

Develop an audience-first media strategy that reaches engaged audiences on audio streaming services, Over-the-Top video streaming devices, and high-profile cable programming, including live sports.

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