Challenge:

Pediatric Therapeutic Service (PTS) is a premium staffing agency that acts as an extension of special education programs. By placing highly qualified therapists and service providers in their partnering school districts, they provide better help to more students who need support. To continue their work, they needed a way to build their brand naturally rather than through paid advertising alone.

Solution:

To build PTS’s brand, we shifted our 2-year SEO strategy to focus on growing organic searches and increasing keyword authority during a challenging period.

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