Attracting & Converting Shoppers Via Heightened User Experience

Challenge:

Norm Reeves Honda Superstore was receiving a lower than expected number of views for their Value Your
Trade tool. They were missing out on potential leads from shoppers looking to sell or trade their vehicle.

Hypothesis:

Improving the visibility of the Value Your Trade page for website visitors, as well as adding more convenient
conversion points on the page itself, would compel more users to engage.

Want to know the results?

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