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Preventing Group BRand Overlap with Highly Targeted Paid Search & SEO


Four Honda sister store locations were overlapping in terms of targeting. The stores were, in a sense, bidding for each other over the same keywords, so the goal was to prevent each other from encroaching on their brand traffic.


By establishing clear lines in the sand and creating a second brand campaign, this would prevent paid search overlap and reduce spend and increase organic conversions.

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