Every business owner and marketing executive wants to drive more quality website traffic and leads, which is why an increasing amount of businesses have adopted inbound and content marketing tactics into their marketing mix. 

The problem is, after investing time, energy and precious marketing dollars into creating content, many still aren’t seeing results.

The Reason: An insufficient content marketing foundation and strategy.

In this Free Webinar Replay, Sarah D’Andrea, Executive Director of Digital Operations and SEO at Stream Companies, introduces the basics of inbound and content marketing, as well as how to create a content strategy that’s built to engage with your prospects and convert more leads.  

Below are just a few of the topics covered in this eye-opening, instructional webinar:

• Intro and overview of Inbound Marketing and Content Marketing
• Step-by-step process to building your own content marketing strategy
• How to create content your audience actually cares about
• Using content to pull prospects through your sales process