How Dealerships will be Impacted by Facebook's Major Targeting Changes
Since March of 2018 there’s been talk of Facebook revising its ad targeting system. These changes come in response to the privacy concerns following the 2016 election, and most recently and most relevant to this new update – a lawsuit surrounding Facebook’s alleged violation of the Fair Housing Act.
Conversations focused initially in the housing market, but the finalized changes to Facebook Ad Manager pursue the company’s much larger objective to eliminate discrimination across the board.
These updates are shaking up more industries than just housing – automotive being one of them.
Join Stream VP of Digital Marketing, Sarah Throne, for this tell-all webinar replay to find out the why, what, when, and what’s next around one of Facebook’s most drastic targeting updates impacting auto.