STREAM_EBOOK_WEBSITETHUMBNAIL_2021Pay-per-click (PPC) advertising can be an extremely effective method of promoting your brand. Services like Google AdWords let you bid on certain keywords related to your company and display your ad in the sidebar whenever someone searches for those keywords. A well-placed Google ad can pique the interest of potential customers and drive them to your website, ultimately generating leads and increasing sales.

However, pay-per-click is also a very delicate operation to maintain. Done properly, it’s a terrific asset for your company, but if you don’t know what you’re doing and how best to implement your campaign, it can fail miserably. There are a number of common traps that pay-per-click campaigns can fall into, and they will cost you dearly. Here are the seven most common mistakes companies make with pay-per-click advertising and how you can avoid them.