Most of the time, your website serves as a prospect’s first impression of your business. And as a business owner or marketing executive, you can’t afford to make the wrong one. Whether to stay and learn more, or quickly exit, is a decision a typical prospect makes within their immediate arrival to your site. So, how do you make the most of these few, precious seconds?

The answer: building compelling landing pages that directly engage prospects and drive leads.

In this step-by-step beginner’s guide, you'll learn:

• What landing pages are and how they help your business
• How to write captivating titles, meta descriptions and body copy that makes a meaningful connection with your audience
• The key to a clear conversion path and lead generation form
• How to quickly build trust prevent landing page abandonment
• The importance of tracking, testing and analysis