BUILDING BRAND AWARENESS AND OPTIMIZING BUDGET WITH VAUGHAN AUTOMOTIVE

Challenge:

After identifying a missed opportunity to connect with their communities, Al Hendrickson Toyota and Norm Reeves Genesis of Cerritos wanted to put together a marketing strategy that would speak to the local demographics that weren't being reached with their current approach. 

Solution:

By incorporating the right language, dialect, and colloquialisms, Stream was able to help both clients reach the local Hispanic and Korean audiences through social media, DAA ads, online video, Connected TV, and Connected Radio.

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