Advertising Through the Political Climate

Stream's webinar series is designed to help you and your business succeed in advertising, digital marketing, and beyond! We are here to keep you informed on the latest updates, industry news, and strategies from expert thought leaders.

Discover how to navigate the intense competition and increased costs as political campaigns dominate media channels, particularly broadcast. From understanding the strategic priorities of political parties to leveraging data-driven insights for targeted messaging, we'll equip you with practical strategies to thrive amidst the noise of election cycles. Learn essential tactics for success and adaptability in the ever-changing landscape of advertising amidst heightened political activity. 

Top 3 things you’ll learn... 

• Impact of Advertising in Political Years: Gain insights into the unique challenges and opportunities of advertising during political cycles, including heightened competition, particularly on broadcast channels, and the implications of political messaging dominance. 
• Understanding Key Data and Insights: Delve into the significance of leveraging data-driven insights to inform targeted messaging strategies, identify crucial battleground states, and adapt advertising approaches effectively. 
• Tactical Approaches and Strategic Solutions: Learn essential tactics for success, including diversifying advertising channels, targeting niche audiences, and adapting strategies to navigate the complexities of political advertising. Gain valuable lessons from past experiences and emerging trends to refine your advertising approach for optimal impact. 

Elevate your advertising game with practical tactics tailored for political cycles, ensuring adaptability and success in the dynamic landscape of media dominance by political campaigns. Watch the replay now! 

Webinar presented by:

Subi Ghosh, EVP of Strategic Partnerships - Stream Companies
Drew Diehl, SVP of Digital Marketing - Stream Companies
Amanda Moran, VP of Integrated Media - Stream Companies
Jennifer Mnich, Media Director - Stream Companies