Most business owners share two common problems: not generating enough website traffic and not converting enough quality leads. And with so much noise in the marketplace, it has become increasingly difficult to target prospects and successfully drive them to visit your website to convert. Thankfully, there’s a solution: Inbound Marketing.

As some of you may already know, Inbound Marketing is a method that’s focused on engaging with a prospect to gain their attention, instead of buying it. This is accomplished through tactics like social media, content marketing and lead nurturing. And while Inbound Marketing has become more and more popular, many still question, “does it actually work?” And “how do I know if inbound marketing is right for my business?”

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In this beginner’s guide to inbound marketing, we'll answer both those questions and more. You’ll learn:

What inbound marketing is
How to determine if inbound marketing is right for your business
How inbound marketing can help meet your business goals
The best practices behind driving traffic and converting leads
How to convert a lead into a customer

Inbound Marketing 101