How to Hold Your Vendors Accountable

Today’s dealership owners have a great deal to juggle, especially when it comes to managing their advertising vendors. With things like website tracking, paid search campaigns, SEO, conquest emails, direct mail, and more, it’s unrealistic to assume you’ll become an overnight expert in every advertising discipline. But without a working knowledge of these tactics and some of their best practices, how do you know your vendors are really doing what you hired them to do? Not only that, but are they doing their jobs well?

In this eBook, we’ll explore:

• How to strategically choose and dominate the most profitable marketing channels for your dealership
• The importance of consistent advertising
• How to use Key Performance Indicators (KPIs) to measure success